PDS is simple, well-recognized and stands for Protective Device Specialists. Its foundation is also commonly known as People Dedicated to Safety.
The new and bold typeface evokes the rich knowledge and experiences that constitutes the strong foundation of PDS today.
A gentle slant of the letters towards the right represents continual progression. Strong grey conveys the values of strength, trust, reliability and demonstrates the strong bonds with its stakeholders.
All stakeholders: Our valued Customers, Suppliers and our People and Shareholders
Three principles: Product Quality and Service, Value Pricing and Delivery Services
Our corporate vision, mission and objectives.
The wings on the upper right of PDS logo symbolize continuous progress (the forward and upward flight), synergy (the symmetrical outlines) and dynamism (the gentle arc of the top line in three-dimensional effect portrays depth, strength and movement)
The smallest, above the two, symbolizes our human captial - youthful and daring, with the drive to achieve. The largest wing symbolizes strength, quality, professionalism, vibrancy and the values of company. In close proximity next to it, is the wing which symbolized harmonious partnerships with stakeholders, suppliers and most importantly, our valued customers.
Red, the colour of the wings, representing passion, determination, prosperity was chosen to befit a united and progressing company.
The new identity represents a well-established company, dedicated to PEOPLE, PRODUCT and ENVIRONMENTAL PROTECTION based on the sound philosophy of the strong pillars of all stakeholders and principles in accomplishing its vision, mission and objectives.